Behavioural Economics

Apple

The Economics of Apple – What is the Apple Tax?

June 15, 2019

What causes Apple products to constantly push the price ceiling? Some people may be of the opinion that its greed. After all, like all business, Apple too is incentivized by higher profit margins. It has risen to the position of being one of the most valuable companies in the world.

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The Pursuit of Happiness: Understanding the Easterlin Paradox of Growth Economics

April 20, 2019

What is happiness, really? In layman terms, happiness translates to satisfaction. Economists tend to relate happiness to the satisfaction of wants- fulfilment of desires through the consumption of goods and services that possess utility.

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