Uncategorized

“Polliwood”-The New Battleground for Politics in India

February 24, 2019

While the Indian Film Industry has begun blowing the political propaganda technically out of proportion, it’s not something new at all. The first such attempt of making Bollywood a political battleground dates back to 1975 and 1977, when “Kissa Kursi Ka” (Story of the chair) and “Aandhi” (Storm) were made.

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Sale Tags

Rationality, Consumer Behaviour and Business Models

February 22, 2019

Behavioural Economics, in fact, dictates that we might not be as rational as we think we are. There are a lot of factors that influence our behavior and traditional economic theory does not always suffice for the explanations.

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Rural Electrification

THE UNENDING MYTH – The two areas of development the Nation is getting all wrong for decades

February 17, 2019

As the Incumbent Government approaches towards the end of its one full term, here are the two deep cracks they should look out for and ensure healing at the earliest. The first plunge we take on is to show how wrong our Nation has been since decades with the sentiments of the masses regarding Electricity. […]

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